I'm ​Ashley, 

It's nice to meet you.

I am your Unicorn.

CROSS-FUNCTIONAL CHAMPION IN MARKETING COMMUNICATIONS, PROJECT MANAGEMENT, STRATEGY & DESIGN

With a passion for the outdoors, I live an active and nourishing life. You’ll always find me outside exploring, hiking, on my paddleboard, gliding cross-country on skis, crushing hills on my bike or swimming across a lake (literally). As an endurance athlete, taking on my first full Ironman this year I am performance-driven and thrive in a fast-paced, dynamic environment -  why else do you choose three sports instead of just one. 

I have over 10 years of experience as a results-oriented marketing team member for multiple high-profile national and international brands. Many of those years focused on international retail and consumer brand development across the globe.

With a glowing track record in client and colleague relationships, I pride myself in being an exceptionally competent cross-functional communicator. I bring unique bilingualism to the table, fluent in both marketing and creative speak. With experience in sitting on both sides of the proverbial table, I know what it takes to effectively and efficiently run a project from start to finish. Executing on point across multiple channels - the balance of organization, collaboration and approachability.

With a predominantly creative background, I live to break the stereotype. 'Just a designer' does not apply - I am your unicorn, in essence, living proof that creativity and discipline do go together. I love making things awesome and discovering their full potential... and bikes, I really like bikes too.

Plus, I can hold my breath for 50m underwater - not a bad skill to have when it comes to working under pressure.

 

SKILLS SUMMARY

ANALYTICAL APPROACH

BRAND DEVELOPMENT

Creation and implementation of brand standards for multiple brands resulting in the acquisition of key account buy-in and business growth

GLOBAL EXPERIENCE

Working with international franchise partners and multiple vendors for execution of brand marketing and campaign development

TARGETED OPPORTUNITIES

Researched and sourced new campaign possibilities, collaborated with the marketing team for the creation of structured marketing plan initiatives and creative briefing processes

CONSUMER NEEDS & BUSINESS PROCESS

INTERNATIONAL BRAND GROWTH

Acted as a key ambassador throughout global markets expanding from eighteen franchise countries to ninety-eight

CAMPAIGN IMPLEMENTATION

Creation, production, delivery of consumer marketing programs involving the translation of corporate business objectives into creative strategies and tactics to support sales

PROJECT MANAGEMENT

Managed, developed and maintained various internal tools for internal communications teams to enhance efficiency

STRATEGIC CREATIVE PROBLEM SOLVING

INCREASED EFFICIENCY

Initiated refinement processes to structure creative campaign development

EXPLORATION OF "WHAT IF?" 

Asking compelling questions to challenge the status quo and move ideas forward

BUILDING CONNECTIONS

Effectively managing the development, production, and implementation of creative assets to support omnichannel marketing strategies through strong internal and external relationships 

DIGITAL CREATIVE DEVELOPMENT & ANALYSIS

CREATIVE ADVERTISING CAMPAIGNS

Concept development, creation and implementation to engage the customer journey and support sales

UX DEVELOPMENT & STRATEGY

Create innovative marketing ideas in
sync both online and offline with substantial growth in brand awareness online

ANALYTICS & INSIGHTS

Analyze campaign performance, and provide creative optimization recommendations

CONTACT

I would love to hear from you! 
Please get in touch using the form or with my info below.

 

I'm always looking to connect with other marketing professionals to exchange new ideas and inspiration!

 

connect@ashleyreid.info

1.604.652.1772

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© 2019 by Ashley Reid