It's nice to meet you.
I am your Unicorn.
CROSS-FUNCTIONAL CHAMPION IN MARKETING COMMUNICATIONS, PROJECT MANAGEMENT, STRATEGY & DESIGN
With a passion for the outdoors, I live an active and nourishing life. You’ll always find me outside exploring, hiking, on my paddleboard, gliding cross-country on skis, crushing hills on my bike or swimming across a lake (literally). As an endurance athlete, taking on my first full Ironman this year I am performance-driven and thrive in a fast-paced, dynamic environment - why else do you choose three sports instead of just one.
I have over 10 years of experience as a results-oriented marketing team member for multiple high-profile national and international brands. Many of those years focused on international retail and consumer brand development across the globe.
With a glowing track record in client and colleague relationships, I pride myself in being an exceptionally competent cross-functional communicator. I bring unique bilingualism to the table, fluent in both marketing and creative speak. With experience in sitting on both sides of the proverbial table, I know what it takes to effectively and efficiently run a project from start to finish. Executing on point across multiple channels - the balance of organization, collaboration and approachability.
With a predominantly creative background, I live to break the stereotype. 'Just a designer' does not apply - I am your unicorn, in essence, living proof that creativity and discipline do go together. I love making things awesome and discovering their full potential... and bikes, I really like bikes too.
Plus, I can hold my breath for 50m underwater - not a bad skill to have when it comes to working under pressure.
Creation and implementation of brand standards for multiple brands resulting in the acquisition of key account buy-in and business growth
Working with international franchise partners and multiple vendors for execution of brand marketing and campaign development
Researched and sourced new campaign possibilities, collaborated with the marketing team for the creation of structured marketing plan initiatives and creative briefing processes
CONSUMER NEEDS & BUSINESS PROCESS
INTERNATIONAL BRAND GROWTH
Acted as a key ambassador throughout global markets expanding from eighteen franchise countries to ninety-eight
Creation, production, delivery of consumer marketing programs involving the translation of corporate business objectives into creative strategies and tactics to support sales
Managed, developed and maintained various internal tools for internal communications teams to enhance efficiency
STRATEGIC CREATIVE PROBLEM SOLVING
Initiated refinement processes to structure creative campaign development
EXPLORATION OF "WHAT IF?"
Asking compelling questions to challenge the status quo and move ideas forward
Effectively managing the development, production, and implementation of creative assets to support omnichannel marketing strategies through strong internal and external relationships
DIGITAL CREATIVE DEVELOPMENT & ANALYSIS
CREATIVE ADVERTISING CAMPAIGNS
Concept development, creation and implementation to engage the customer journey and support sales
UX DEVELOPMENT & STRATEGY
Create innovative marketing ideas in
sync both online and offline with substantial growth in brand awareness online
ANALYTICS & INSIGHTS
Analyze campaign performance, and provide creative optimization recommendations
I would love to hear from you!
Please get in touch using the form or with my info below.
I'm always looking to connect with other marketing professionals to exchange new ideas and inspiration!